In no way, I wish to conclude the future of SEO in 2018 by writing this post. The sole objective of penning this article is to start a discussion around the top SEO trends in 2018, which SEO experts should follow.
Have your SEO strategies have brought you success in 2017?
Are you able to get the desired ROI of your SEO campaigns?
Great if your answer is Yes.
Kudos! You’re up-to-date in terms of the latest SEO trends.
But the question is,
Are you ready to rock in 2018?
In today’s post, I’m going to discuss the top SEO trends in 2018, which you must follow.
After reading this post, you will know how to execute a successful SEO strategy in 2018.
Without further ado, let’s dive in.
Top SEO trends in 2018
Here are the top six SEO trends that, I believe, will dominate in 2018.
1- Mobile SEO
Needless to say, we are addicted to our mobile phones.
For many people, a mobile phone is the first thing they check in the morning after getting up. Also, it is the last thing they check before going to bed.
There is no surprise that nearly 60 percent of searches are now from mobile devices. And the number is growing faster.
What’s more, Google’s plan can surprise you.
According to Google Webmaster blog,
“To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site.”
What does all this mean?
Mobile SEO is going to be a high priority in 2018.
As an SEO expert, you should plan your marketing strategy keeping the mobile SEO in the mind.
Here are a few best practices that will help you excel at mobile SEO:
- Leverage browser caching, minify code and reduce redirects to boost page speed
- Have a mobile-friendly website
- Don’t use pop-ups and Flash
- Use structured data
Mobile SEO, in my opinion, will dominate SEO trends in 2018.
2- Featured Snippets and Quick Answers
According to a study,
“Nearly 30% of the Google results have featured snippets.”
Do Google’s featured snippets steal traffic?
Yes, my friend, they do.
Eric Enge found 20-30% increase in traffic for ConfluentForms.com while the company held the featured snippet for the query.
I believe that Google will include more featured snippets in its results in the coming year.
You should focus on writing content that strands a chance of being featured in Google snippets.
How can you write such type of content?
Here are a few tips to do so:
- Find out questions that your audience is asking and include them in your content
- Create high-quality, snipp-able content
- Have question and answer pages on your website
- Engagement metrics play an important role in getting content featured in Google Snippets
You must understand that it is not easy to decode Google’s Featured Snippets. What you can do is to write useful content that answers to your audience’s questions.
I have written a detailed post on it. You can read it here – Google’s Featured Snippet: How to Write Content That Features
Google’s Featured Snippets and quick answers is another important SEO trend that you should watch in 2018.
3- Voice Search Optimization
Voice search is the next big thing that will dominate in 2018.
If I say voice search optimization will be among the top 5 SEO trends in 2018, I wouldn’t be exaggerating the fact.
“Google says 20 percent of mobile queries are voice searches”, reported in an article published in Search Engine Journal.
Data from MindMeld’s research suggested that 40 percent of smartphone owners started using voice in just the past six months.
The Internet Trends Report 2016, suggested the increasing momentum for voice search.
All of these stats make a point that the coming year will have lots of focus on voice search optimization.
How can you optimize your website for voice search?
Here are a few tips on optimizing a website for voice search in 2018:
- Think about how people speak and maintain that tone in your content
- Include question phrases in your content
- Emphasize semantics
- Use a great deal of Schema Metadata
- Optimize your local listing
- Focus on mobile and increase site speed
Read this step-by-step guide to know more about How to Optimize Your Website for Google Voice Search.
4- Emphasis on Content Marketing & Social Media
All SEO experts will give more emphasis to content marketing and social media in 2018.
Most people have become marketing averse, and the traditional ways of marketing are not bringing a good return on investment.
Content marketing by virtue of helping customers make informed-decisions offers good ROI. That’s why more and more businesses are adopting content marketing.
By combining content marketing with search engine optimization, you can get more qualified leads.
Here are the top five ways to create content that will generate more links for you in 2018:
● Create useful, informative content that everyone would love to link to
● Create infographics – they are still big link earners
● Create white papers
● Publish research based on data
● Create useful videos
These tips will help you earn tons of links in 2018.
In my opinion, SEO experts will have a strong focus on social media too. Though it’s not certain that social media links directly support SEO or not, strong social media presence indirectly offer many benefits to brands.
Social media can be a great source of direct traffic to your website. Many brands are getting tons of traffic through social media.
I have a strong belief that content marketing and social media both will be among the top SEO trends in 2018.
5- AI and Machine Learning
There has been lots of buzz for AI and machine learning in the recent few years.
What is it and how will it impact SEO industry in 2018?
Before we get into what it is and how it is going to change SEO industry in 2018, let’s first talk about what AI and machine learning are.
Artificial intelligence (AI) is the science of creating intelligent machines that work/react like humans and successfully complete the tasks such as speech recognition, learning, planning, and problem-solving, etc.
Machine learning allows a computer to learn without explicitly programmed.
We cannot complete a post about the top SEO trends in 2018 without writing about how AI and machine learning will impact SEO.
Here is what Larry has proposed a new SEO ranking model based on AI and machine learning in his article on Search Engine Land.
As Google uses a machine learning technology called RankBrain to help deliver search results.
Here are what will help you adapt for RankBrain:
- Create high-quality content that satisfies end user’s intent
- Provide your end users with positive content experience
- Create useful content
- Optimize your content for voice search
AI and machine learning is an important SEO trend that you should watch in 2018.
6- User Experience
Needless to say, the SEO landscape has changed drastically in the last few years. And the trend is continuing.
Search engines are increasingly focusing on user experience.
As rightly pointed out by David Freeman in his article on Search Engine Land,
“To keep pace, agencies and marketers must broaden their SEO approach by placing a much greater focus on UX across the full range of owned assets.”
How can you improve the user experience of your website?
Here are a few tips:
- Install heatmap to know how users are behaving on your website
- Don’t publish irrelevant content
- Improve your site speed so that users don’t abandon your website out of frustration
- Use visually appealing color theme and easy-to-follow navigation on your website
- Make your website mobile-friendly
Consider these points while creating SEO strategy to get high ranking in search results.
User experience will be among the top SEO trends in 2018.
The SEO industry is always changing. Each year brings new trends, phasing out old ones. The year 2018 is no exception to it.
In the next year, we are going to witness that the focus will be on mobile SEO, featured snippets, voice search optimization, content marketing, social media, user experience, and AI and machine learning. With Google continuously trying to mimic human mind, SEO experts will have increased focus on end users.
What about you?
Do you want to add anything to this top SEO trends in 2018 list?
Do share it in the comment section. I would love to know about it.