Abhishek Kumar Srivastava

How to Prepare for an Interview for your Internet Marketing Career

Last updated: 3 Comments

Internet marketing is an industry that has rapidly grown over the years as more companies make efforts to strengthen their online presence. Competent and professional internet marketing specialists are valued by various companies. There is a high demand for qualified individuals who can help businesses achieve their online marketing objectives.


  • When you want to start an internet marketing career, it is important to be aware of where you want to work and the types of positions that will enable you to thrive in this exciting industry. The most important aspect of excelling in an interview is being well prepared.
  • Regardless of how much you may know about internet marketing, lack of preparation can compromise your ability to make a good first impression on the interviewer. Securing an interview and being successful requires you to be ready for the interview process.
  • Make sure that you understand lingo or jargon that is frequently used in the industry. Various terms such as search engine optimization and email marketing are often used and you can expect the interviewer to find out how much you know about them.

Your Online Presence

Your digital awareness will also be tested in regards to your own online presence. It is always a good idea for internet marketing enthusiasts to have blogs or sites that can attract traffic. You also need to join a social network and interact regularly online.

Cover Letter and Resume

  • Your cover letter and resume should always be well drafted and updated to make them stand out from all the rest that will be read.
  • Ensure that the most relevant information is provided at the beginning and include terminologies that showcase your awareness of the industry. It is advisable to provide practical and concise examples of the online marketing work that you have done.
  • An online resume will further demonstrate how well you use the web and give the recruiter easier access to you. You can provide a link on the cover letter and ensure that your online resume contains pertinent information about your abilities.

Professional Image

If you are required to attend an internet marketing interview physically, make sure that you dress well regardless of how casual the working environment may be. Since this is your first encounter with the interviewer, it is important to create a good impression through good grooming and proper dressing.

Honesty and Confidence

Interviewers usually prepare their questions in advance and they use your responses to determine whether or not you will be a good candidate for the job.  Listen to the questions keenly before providing your responses. Strive to give clear and honest answers while maintaining a confident approach throughout the interview. An internet marketing career is all about being practical and taking action.

Value Demonstration

During the process of preparing for your interview, research the company and come up with some innovative concepts or suggestions that you can present to the interviewer. These will give insight into your abilities. If you have a portfolio that provides samples of your work, make sure that you carry it along with your resume.

After the interview, you can follow up with a note of gratitude. Internet marketing is well known for being dynamic and there are several opportunities available. As you grow in the industry, you will discover areas where you can specialize and have a successful career.

Abhishek Kumar Srivastava

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