What is Domain Authority?
Domain authority, introduced by Moz, is commonly known as DA. It depends upon three factors mainly: age, popularity, and size.
The search engines want to show trustworthy websites in their search results. Since many new websites develop and many of them don’t last for longer, search engines sees domain age as an indicator of trust. Search engines value those websites in their search results which have consistently generated an increase in traffic.
Domain popularity is measured by the number of inbound links to the website from high authority websites.
Domain authority of your website depends upon the size of your website. If you have a one page website, the search engine would give little value to your website. But, if you have a ten pages website, the search engine would consider your website worth valuing.
Why Domain Authority Matters:
Domain authority matters because it increases the chances for your website to rank high in search results.
Tips to improve Your Website’s Domain Authority:
Following are some of the tips that will indeed help you get high domain authority for your website.
The content of your website is the backbone of your online presence. As with weak backbone, you cannot expect to stand, the same way, with poor quality content, you cannot expect to have a strong presence in the world of online business. Therefore, keep original, well-informed, user friendly content on your website.
Link Building:
Quality links can help you please search engines and get their favor for your online presence. There is only one way to build quality links and that way is following the guidelines of search engines.
Social Networking:
Social networking websites are becoming more critical in the way they help search engines to rank websites and blogs. Social networking websites provide you a platform to engage with your audience and persuade them to think about your products/services. Besides, they allow you to get favor from people in form of likes, tweets, pins etc…that really matters for search engines to determine your website’s domain authority.
How to Check Domain Authority of Your Website:
Many tools are there to check your website’s domain authority and some of them are as following:
Mozbar:
In order to use Mozbar, you will have to install the Mozbar browser extension. In order to install Mozbar you need not to go anywhere as your internet browsers can do this for you. In Google Chrome you can find it by going to Extensions section under Tools. And in Firefox you can get this by going to Add-ons under Tools section. Once you install the same, you will be able to check domain authority of any webpage without any effort since the internet browser will automatically show you the DA of the webpage that you open.
You can also directly install the Mozbar by clicking on the following links for your browser:
https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=en
https://addons.mozilla.org/en-US/firefox/addon/seo-toolbar-by-seomoz/
Note: Please make sure to open the link in the respective browser for which you want to install Mozbar.
Open Site Explorer:
With Open Site Explorer, you can check domain authority of any website three times a day. If you are a Moz Pro user, you can check the domain authority as many times as you want.
I’m sure these tips would be quite helpful for you to improve the domain authority of your website, so think seriously about them. If you have any query on anything, you are most welcome to send us your queries.
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