Abhishek Kumar Srivastava

How To Cope With Bounce And Exit Rates

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People come on your website and go without giving any sales order; sometimes they spend a minute; sometimes, even less than that. Has this completely shocked your heart and mind? Are you thinking why this is happening with you and what can help you overcome this big business trouble? Don’t feel weak, nervous, fraught, and alone. Here are some tips to change this trend for the better. Before that, we should look at the terms “bounce rate” and “exit rate”.

Bounce Rate:

Bounce rate is the percentage of people who visit any page of your website and leave the site without seeing any other page of it and that in very short time of a minute or less. This is why bounces are defined as one page-sessions by many.

Exit Rate:

People visit your site, see various pages on the same in one session, and then finally leave your site. The percentage of such visits is said to be the exit rate of your site.

By now, you must have come to know what the terms bounce and exit rate are. So, now, let us have a look at the tips that can help you deal with bounce and exit rate.

Your Website Must Be Appealing:

Sometimes, it is very easy to find the reason behind high bounce and exit rate. You can just determine this by having a visit to your website. You visit your website and find this not to be enough attractive to appeal the senses of anyone. If this is the reason, just contact your web designer and ask him to make this appealing.

Everything Must Be Easy To Find:

After the appearance, the second thing that matters the most is, how easy it is to find something here. Ask your acquaintances, who have never visited your site to search for anything on your site. If you feel they find everything easily, you need not fix anything; otherwise, the redesigning of the site to make the same easy to navigate becomes mandatory.

Content Must Be Engaging And Convincing:

Content contributes to bounce and exit rate largely. If the web content interest website visitors, they will spend their time to read what you want them to read; otherwise, they will just quit your site. Therefore, it would be better for you to read your site’s content as a website visitor. This will help you decide if you need to make any change in the content or not.

The Source of Web Traffic:

This is important to check as well. You must have seen at several occasions that you visit a site and you see a link there. The link appears to be about the topic you are interested in, but when you click, you are directed to a page that has completely different information. Of course, in such situation, you leave that page immediately. Such pages have high bounce and exit rate. Check the source of web traffic to your site. Check the source of links to your site, this will help you know if this is the reason behind high bounce and exit rate. If yes, remove those links, and this will help you very much to normalize the bounce and exit rate of your site.

By taking care of these simple points, you can maintain down the bounce and exit rate of your site. If you want expert advice in this regard, just reach our expert search engine optimizers. They will make the things quite easy and helpful for you.

Abhishek Kumar Srivastava

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