Abhishek Kumar Srivastava

Google Updates Algorithms & Guidelines for Doorway Pages

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Google has recently updated its algorithms and guidelines for doorway web pages, aiming at improving the worth of its search results. With this fresh update, identifying a larger and better set of doorway pages and wiping them out from the search results would now be easier for the search engine, which will result in a great experience to Google users.

Though the term, doorway pages, is not new, many of you might be unfamiliar with this and have heard or read about these words for the very first time. Being unable to avoid any such probability, I have decided to introduce this phrase to you.

Doorway web pages, known with several other names like bridge pages, portal pages, jump pages, gateway pages, and entry pages, are designed with a particular objective. Their intention is to improve the web visibility of a particular site for a particular keyword or key-phrase and get more web traffic. When you click on any doorway page, you are redirected to the real website, for which that page was developed.

Having provided you a better idea about what is meant by doorway web pages in some simple lines, I would want to get back on the core topic which is the Google algorithm & guidelines update for doorway pages. Now, I would let you know what Brian White, a significant member of Google’s search quality team, has to say about this update.

Brian White has said, “To improve the quality of search results for our users, we’ll soon launch a ranking adjustment to better address these types of pages. Sites with large and well-established doorway campaigns might see a broad impact from this change.”

When Google introduces any algorithm or update, within a few minutes, you notice a kind of stir in the world of internet marketing. People associated to the internet marketing business world embark on making their comments about the update. The people who get benefited appreciate the move. The people, who get hits, on the other side, appear crying and making negative views.

As I found Google has brought a new update, I just moved to know what exactly this was. Once I got an idea, I found myself interested to know how people react to this Google update. So, I started searching for comments on various blogs and forums. I was surprised to see most of the people had given positive comments and said this to be a good move by Google, as this shuts a door for spammers to manipulate Google search results. As always happens, many were upset and calling the update Google’s brutality against the internet marketers.

If you have partnered with any SEO agency to open the door of new business opportunities for your business, it is high time for you to have a discussion about the update with them. I do not doubt the agency that you have hired, but I am just telling you this because it is mandatory to ensure you are going in the right direction. Your interaction will compel them to rethink the SEO strategy that they are carrying out to meet your expectations. Besides, this will make them realize that you are conscious about your project, so they would make a distance from any activity that can be bad for your future prospective in the business world.

Abhishek Kumar Srivastava

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