You can now use duplicate content on your website. What? Yes, it is not a joke but it is the first update of 2014 by search spam head of Google, Matt Cutts. Wow! Great! Are not these words coming from your hearts as now you need not spend your time to write original content for your website? For sure, you will be having the very same feelings. But, but, but…don’t be immensely happy as this update is only for news websites which have minor short-term duplicate content and not for those websites which copy content for their business gain.
On January 8, 2014, Matt Cutts released a video to answer a question asked on Webmaster Help Forum by a forum user from São Paulo, Brazil.
The question was “If you had to deal with short-term duplicated content on a news site (perhaps publishing a story on two different URLs over one day), what would you do in order to avoid any penalty from a duplicate content filter?”
In the video, Matt Cutts has advised to use “rel=canonical” tag. To know what exactly Matt Cutts has to say about minor short-term duplicate content, watch the video: