I have heard many saying that link building has lost its relevance and it is not helpful anymore for a website promotion. In this regard, I would like to say that the people who say this are not real link builders, but they are only spammers. They are those people who don’t know how to build quality links that can please Google and encourage the search engine to promote the websites of their clients in Google search results. They are saying link building is dead since they have built irrelevant and low quality links for the sites of their clients due to which the sites have been penalized by the search engine. Since they have no word to answer the questions of their clients, they are crying that link building has finished.
How dare you to speak against anyone directly – are you not thinking the same? For sure, you will be. If I were you, I would also be thinking in the very similar way. I know it very well that I don’t have any right to speak against anyone until I can prove my statement. Here, I have brought a video in favor of my comment. The video has recently been released by Google’s Search Spam Team Head Matt Cutts. In this video, Matt Cutts has answered a question “Google changed the search engine market in the ’90s by evaluating a website’s backlinks instead of just the content, like others did. Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance?” In answer to this question, Matt Cutts says that backlinks would be useful for many years that clearly indicates that link building has not finished.
To see what he has said watch the following video:
After watching the video for sure you would have well understood why I have called those people spammers who say that link building is no more effective for online business promotion. So, create backlinks unhesitatingly for your website promotion but keep one thing in your mind that your links must be from relevant and high authority websites only.