Lalit Sharma

5 Proven Tips For Choosing the Right Domain Name

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Attention: I want you to relax, grab a cup of coffee, and pay close attention to what I’m about to say here because, I’m about to reveal to you a ‘’golden secret’’ I’ve used to rank my niche sites in the search engine.

Many new online businesses have flopped due to a poor domain name; if you want to rank in the search engines, then you must learn to be UNIQUE.

You must learn to chose domain names that stand the ‘’test of time’’ and helps to drive more traffic and leads

A friend of mine started a website sometime last year; I‘m pretty sure the site is not up to  4-5 months old but he already has a page rank of 3.

Here’s his blog:

Your domain name must reflect your blog topic.

It must reflect your brand and personality.

Your domain not only needs to reflect the correct message to your targeted market, but it must also reflect your voice… This alone can drive you to the top spot of the search engines.

Without mincing words here’re my top 5 tips to choosing a ranking domain name:

1. Make Use Of The Google Keyword Tool

Use the free search tool from Google (Google keyword tool) to check phrases or keywords people are searching for (I mean ones that’re related to your product or service).

Pro tip: choose keywords that’re related to  your blog/website topic; check their search results, and go for the attractive and less competitive keywords…

2. Avoid Using Hyphens

Try to avoid using hyphenated domains. They  scream… SPAM.

What would you do if you came across the domain: I guess you know what I mean.

Avoid registering domains like:  freelance-writing—jobs—for—freelance—

I’m saying this from experience; if you do otherwise than what I’ve instructed, you may bite your fingers…

Don’t Get Me Wrong…

I’m not saying hyphenated domains don’t perform well but in most cases, they don’t!

They rank well if they’re used for niche sites.

3. Don’t Choose A Long Domain …. It  Sucks!

This is a very easy to forget; infect, don’t ever think of registering domains that’re above 5 words.. Go for a 3 character domain. They convert well

4. Be Different

Be unique, different, and exceptional.

Choose a domain that reflect your company’s brand and not your competitors. Register a unique domain that does not infringe any copyright law.

5. What’s Your Purpose? Identify it

When choosing an extension for your domain, (here’s what I mean: a UK, USA, CA or Net), think about your audience.

Are you targeting the UK or USA audience? If you’re targeting a UK audience, register  domains like: or

Your Turn To Dazzle Me!

Did you learn some tips from this post? Any thought or suggestion?

Let me know what you think in the comments section.

Lalit Sharma

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