When it comes to search engine optimization, there is no doubt that content is essential in the delivery of most SEO strategies and techniques. Content is king. Therefore, coming up with great quality content is critical when implementing a variety of other SEO strategies. From blog posts, articles, press releases, social media posts and forums, the following are some important pointers for SEO content that will get you the desired results.
Keyword research is important if you are going to post content on your website. Keyword specific content make your website more visible and search engines such as Google can take notice of it. Keywords are specific words or phrases that internet users will probably type into search engines when looking for information related to or about your website. Keyword research is a fundamental step of the content creation process since the keyword has to be seamlessly integrated into the content while maintaining an interesting and engaging read. You should find the phrases that most of your target demographic is looking for. There are various software tools that you can use to track your rank for the targeted keywords and keeping track of how many times you use the keyword in your content. Remember, keyword stuffing is considered a black hat SEO tactic by search engines and there could be dire consequences.
Make the keywords work
You should put the keywords to work in your content by strategic placement. This is one important SEO aspect that many people often forget about. Search engines will read the first couple of lines on your web page to determine the topic of your content. Use your primary keywords in your article titles and sub titles. You should also put keywords in the first and last paragraphs of your articles so they stand out to both search engines and the audience.
Match the content to the audience
Good content covers topics or issues that people care about. Search engines today are not only about keywords and links but also about good user experience. The more your audiences like your content the more likes, shares and traffic you get to your website, which is all monitored by search engines for better rankings. The great thing about content creation is that no one knows your business as well as what you do. Therefore, you can share anything relevant to your audiences from expert advice and tips, optional uses for specific products or even other products they can use together with your products. Judging from the kind of queries you get from your customers, you can come up with interesting blogs and articles talking about issues that your readers are keen on.
Length of the content
Constantly rolling out fresh content on your website is great as it keeps your website up to date. However, you still need to make the blog posts and articles long enough to count. You should always strive for 300-500 words for fresh content. Search engines have been found to favor content of up to 2000 words but only if it is in-depth content. Therefore, you should go for longer, detailed and descriptive blog posts.
Edit your content
One of the biggest challenges that many regular writers encounter is not having an eye for self-editing. Grammatical errors and spelling mistakes can ruin the credibility of your content tremendously. Good quality writing is all about well-edited work with aesthetical formatting just as much as it is about the in-depth coverage of discussion topics. There are many programs that make it easy to edit your writing on your PC. You can also get the help of a colleague to go over the article just to make sure it is a good read before publishing it. Remember to avoid very long paragraphs and sentences, as this makes it difficult to read the article.
Link your content
Link building is a crucial aspect of search engine optimization. Writing the content and publishing it on your website is only half of the work done. You still need to link your content all over the web. Submit blog posts to other authoritative sites, such as Digg and Reddit, comment on other blogs and share all over social media. You can become your very own internet PR agency. Remember to also respond to readers’ comments on your posts and if possible, create follow up content for these comments.
Google loves links to quality websites, so the more guest blogging you can do that link back to your website, the more hits you will get on search engines. Only top quality content will urge the readers to follow the links back to your website. Avoid purchasing links or blogging in unrelated websites to your own site, as this puts you at risk of black listing. Do not be tempted to use this easy way out, as there are many other SEO techniques that you are better off using.
You need to put content on your website that will not go out of date in a couple of weeks or months if you want to boost your search engine optimization efforts. Creating content that is not site sensitive is all about giving internet readers information that is useful now and in the future as well. You do not need to replace it but you can add to it on a regular basis. When writing content, think of issues that people will be happy to read now and in a couple of years too.
If writing is not your forte, you should consider hiring a professional SEO agency. They can supply you with regular and great quality content that you can use to keep your website and blogs up to date. The great thing about working with professional writers is they will always give your money’s worth in terms of high quality and engaging content with great keyword placement that will guarantee improvement in your SEO results.