When you don’t have a lot of money for online marketing, you might feel like your chances of succeeding are bad. The truth is, when it comes to online marketing, your budget does not matter that much. What really matters is the strategies you use to promote your brand. This post looks at a few ingenuous strategies you can use to market yourself online even when your budget is limited.
- Create and publish great content
Great content is what the Internet is all about. People keep coming back for more when a website offers them great content. A fact you should always remember is that people always search the Internet for fresh information. Making it possible for them to get quality content on your website will significantly boost your online presence. This is more so when considering that people are more likely to share quality content with their friends on social media. This will give you more visibility.
If you are a good researcher and writer, you can create your own content. This will save you more money and enable you to create content that is relevant to your business. However, if you are not a good writer, hire a professional to create the content for you. Your focus should be on ‘top 10 lists’, tip collections, how-to and best practices. These are the most commonly searched and shared topics on the web.
- Create your own instructional videos
Thanks to the significant improvement in Internet speeds and rates, Internet users are more likely to watch an instructional video than to read a guide. In addition to creating quality content, it is important that you also take time to work on your own instructional videos. You should then add your videos on your website or post them on video sharing sites like YouTube. Create instructional videos that are relevant to your business and only cover topics you are knowledgeable in.
With videos, you can create your own video or hire a professional to get a professional YouTube video produced. You don’t necessarily need to hire professional actors. You can use your employees instead. If you can’t afford a professional, there is nothing wrong with working with a film student.
- Be active on social media
The social media is gradually dominating online marketing. More people have a social media account on at least two platforms. To reach out to them, you need to start by creating accounts on the main social media sites. Create your business accounts on Twitter, Facebook, Google+, Pinterest and LinkedIn. For a business that is image-oriented, you should also add Instagram.
Being on social media will make it easy for your audiences to find you. However, for this strategy to work effectively for you, you need to be active. Make sure you add at least one post every three days on your social media sites. You should also ensure that you promote your content on social media. The more people love your content, the more shares you will get and the more visibility your brand will end up getting.
Infographics are easy on the eyes, easy to understand and people love sharing them. If you are looking for a cost-effective way to market your business, do not ignore Infographics. They are a great way to boost your referral traffic as well as links. If you are not a designer yourself, hire someone with experience creating Infographics to help with this task.
The key to success with Infographics is offering great content. The graphics may be great but if the message is poor, you will not achieve as much attention as you may want. Pick a topic that will really help or add value to your audience.
The best thing about online marketing is that you don’t necessarily need to keep coming up with something new every time. You can convert your old content into a different format and use it to boost your business. For example, if you have an article that was well received a few months ago, you can convert it into a video tutorial. Alternatively, you can transform your blog posts into an eBook. The trick, however, is to make sure you don’t use the same content as it was. You have to avoid plagiarism.
- Pamper existing customers
You must never forget about the existing customers. Making your customers feel neglected is the number one reason why most customers abandon a brand. Provide them with remarkable customer support service and provide them with special offers that make them feel appreciated. Loyalty programs will also work like a charm.
As aforementioned, it is not about how much money you have for online marketing but how well you use the available options that matter. Don’t allow your budget to hold you back. Leverage on skills, connections, and on old content.