You may have heard many times that the content is the king in online marketing. I am not going to say that what you have heard is wrong or you need to disbelieve in their words. But, what I am going to say is use it smartly following the guidelines of Google and other search engines for your business promotion; otherwise you will gain nothing from it. Besides, you will loose your presence that you have at present in search results. I am not joking here; I am serious. Don’t read this blog just for amusement, but read it for ideas that can help you boost up your online presence.
Here are some ideas that you must keep in your mind if you want maximum exploitation of each blog or article that you write.
Focus on the Topic Not on Keywords:
I have seen and probably you may have also seen plenty of completely nonsense blogs and articles. I don’t know whether you have noticed or not but what I have noticed is most of the articles and blogs become nonsense just because of keywords. Since writers have to make them keyword enriched, they unwillingly compromise with the quality of their content to put keywords here and there in their blogs and articles. Such blogs and articles irritate the readers and compel them to leave the page slamming the writer for presenting a nonsense peace of content. Now, Google has also started disliking such content and punishing websites responsible for them.
Therefore, write an original, quality content. Don’t put keywords in the body if they don’t appear appropriate to be fitted. Instead, add a link to your website in the section of author’s bio.
Don’t Submit Your Blogs and Articles to Spam Sites:
Don’t submit your blogs and articles to websites that allow multiple links and keyword stuffing. Submitting your content on such websites will have an adverse effect on your online presence.
Implementing these ideas will be very much helpful for you. So, do keep them in your mind.