SEO is a popular marketing approach which every business strives to implement as it is easy and inexpensive. However, this strategy is not to be as a just a by-the-way because it requires time, skills, effort and expertise in order to achieve the full potential that it is capable of offering. Many start-up businesses, however, may not have extensive expertise for the exercise and it therefore becomes difficult to implement SEO for their benefit.
The good news is that there has been development of tools to assist in the continual tweaking of content and implementation of SEO by reducing the effort and expertise needed for SEO implementation. These tools mask the complexity of the algorithms used by the search engines, like Google, in ranking websites and evaluating content.
These tools can be used with much ease and as a matter of fact, most of SEO companies use them.
These tools include among others;
- Google Webmaster Tools
Essentially, Google continuously collects data from all the websites the world over for its evaluation. To retrieve the data using this tool, it first requires you to verify your website and then present the information about the website. This tool presents information such as;
- the search appearance
- keywords that brought impression
- search traffic
- number of indexed pages
- crawl issues,among others
This tool may be used by everyone including experts in SEO and the novice in like manner.
- SEO Quake Tool
This tool is a browser-based add-on or extension and enables you to view the PageRank, Alexa other SEO in an effort to analyze your website’s impact. It offers you the capability to evaluate multiple website statistics by just a few clicks. SEO is complex process although it enhances your website’s visibility, popularity and ultimately, your business’s profitability. It employs various and multiple techniques that are aimed at improving the page rating as well as increasing the number of appearances in the search engine result pages (SERPs). It is even more enhanced in that it enables you to view all these techniques on a single toolbar after loading the page. This saves you time and makes it easy to use it.
This tool encapsulates a whole set of tools in its toolbar that perform different evaluation and optimization. Even more, it includes a term extractor, which is important for showing the importance of words and phrases in the website as well as showing the keywords in the HTML elements. In addition, this tool compares your website’s trustworthiness in relation to other websites as well as researching prevalent user search trends and behavior.
- WordPress SEO plugins
WordPress is a very popular content management system (CMS) due to its flexibility, ease of setup, responsiveness, fast speed, easy user interface and ease of use. For this reason, many websites are developed on this platform. WordPress, being an open source platform, has many developers who continually enhance it and many SEO plugins, e.g. SEO developed by Yoast, have been developed to enhance the optimization of websites and content hosted on this platform. SEO plugin allows you to view the website title, met descriptions keywords, and the optimization options as they would appear on Google.
- Google Keyword Planner
The Adwords Keyword Tool allows you to retrieve or fetch data on dozens of keywords from Google’s monthly search query estimates within a matter of seconds. This helps you know the search trends of online users and thus you are able to use the appropriate keywords to rank your sites high in relation to the search trends.
- Bing Webmaster Tools (BWT)
Keeping an eye on how Bing ranks and treats your content and website is important as this is almost always overlooked. This is important to know as it helps you monitor the search queries. This tool also provides you with valuable insights into crawling, on-page keyword optimization, indexation and other elements that enhance your website’s performance on Google.
This a premium tool (pay for use) which gives a huge list of keywords containing your seed term and based on the autocomplete feature of search engines including Google, Bing, YouTube, or App Store Search. The keywords usually do not show up on AdWords keyword tool due to the low volumes. The use of SEO tools has revolutionized the way SEO is carried out and as a matter of fact, it has even shortened the learning curve significantly. This has been possible because users of these tools are able to observe just what the outcomes of using these tools are and with time learn all about SEO.