With the popularity social media has gained across the globe within the past decade, creating social content is the best way to get to the eyes of your target audience. Even when blogging, focus is in creating content that people will want to share with their connections on social media. The more shares your content gets the bigger the audience you will be able to reach.
All in all, this is never an easy thing to do. More often than not, creating informative content comes off as flat and educational. People are less likely to share content that is not entertaining. Even so, there are a couple of things you can do to incorporate social content to your blog.
1. Enhanced visuals
If you have been keen on social media trends, you may have noticed that tweets that contain enhanced visuals get more engagement than those with no visuals. The same goes for Facebook and LinkedIn where more engagement is seen on posts that contain photos. There are also social networks that are based solely on photos; Instagram, Snapchat and Pinterest.
To incorporate social content in your blog, you have to add great visuals to your content. In leveraging on visuals to promote your blog content, consider using both branded featured images and separate images for all the points you make in your post.
2. Headlines count
In creating social content, you have to spend more time on the headlines. Internet users are skimmers. Only a handful of people take the time to read through a full page of content. For your content to arrest the attention of readers, you have to put more effort in the visuals. You have to create better titles that will make your post more promotable through social media.
Alternatively, you can come up with a new title solely for sharing over social media. Come up with multiple titles and don’t forget about A/B testing to determine which headline is the most effective and on which channel. The best news is that there are numerous tools you can use only to determine which title will be more effective for various social networks.
3. Customize for each platform
There are many marketers out there trying to grab the attention of users on various social networks. To compete with them fairly, you have to pay more attention to how you present your content. Your content needs to be more optimized for it to give you the attention you need.
When using Facebook, your focus should be creating headlines that command attention and relevant images that pique the attention of your target audience. You will also need a short and compelling description. For Twitter, you will need a catchy headline and a relevant image that grabs attention. You also need to append your content with relevant hashtags.
4. Timing is everything
Whether your focus is in local SEO or simply want to reach out to anybody that might be interested in your products or services, you have to post and share your content at the right time. You need to share at a time when more people are active online else your post will be pushed down by those of your competitors.
Social media platforms have varying peak times. You have to understand how your users engage on the network by experimenting. Facebook Insights is a great feature that will help you determine the best time to share your content. There are also many third party tools that you can use like FollowerWonk.
5. Post multiple times
Studies have shown that you will achieve better results when you take time to promote your content several times on social media. You can do this by promoting your content with multiple headlines and images. By doing this, you will be able to engage your visitors without them knowing you have posted the same content earlier. This is a good strategy because most people will not be able to see your posts the first time you post them.
6. Ask a question
The best way to make sure your followers engage with you is to ask them a question. Social media was designed for people and not businesses. The idea was to improve communication. You should, therefore, strive to create a human connection with your users. The next time you are integrating social media into your blog, don’t just post a link; ask your audience a relevant question and this will promote interaction.
There is no surefire way of acing it on social media. You have to keep experimenting with different strategies and keep learning from other marketers. The more you learn the better the strategies you will be able to adapt. It is important to make sure that your strategies are evolving with the times. They should also be focused mainly on creating human interactions with your target audience.