The success path in the internet marketing world is not smooth; it is bumpy, full of dust, prickles and sharp stones. A little careless walking on this path can give your business incurable wounds that can endanger your business existence in the market, irrespective of the fact that you have all requisite qualities to succeed. Therefore, if you want to be successful in this business format, you need a well-planned marketing strategy and to be sharp-eyed every time.
Unknown of this fact, you will perceive if you study about online business format, businesses often debut online business world with unlimited energy, excitement, and confidence but soon many of them find themselves out of these all. Do you know why? As they realize what they thought to be the bed of roses is quite challenging. Then, they begin their search for professional aid of internet marketing firms to be salvaged from this difficult situation.
Having a desire in my heart to make the success path smooth for you, I have decided to let you know about three tools which will make your business ride in the market smooth. Google AdWords Keyword Planner, Copyscape and Disavow are these tools.
Google AdWords Keyword Planner
This tool informs you about the words or phrases which people use to search for the products that you sell. The better keywords you select for your website and the better work you do to get these keywords in top search results of Google, the better response you can expect from your business. But, be alarmed of using keywords in excess on your website, as this is recognized to be spamming and Google penalizes your website for this.
Launched in 2004 by Indigo Stream Technologies Ltd, Copyscape is the tool that detects the originality of the content by informing whether similar content appears somewhere else on the web. It is a great tool for content owners to protect their content from being theft. It is also a great tool for those all webmasters who hire someone else to write their website content, as this helps them identify whether the content that they have got is original.
Now, you can ask me how this tool can help you. See, Google dislikes duplicate content. It demotes the rankings of those websites in its search results which use duplicate content; sometimes, Google bans such sites in its search results. Therefore, it would be better for you to make sure that your web content is original in case you have got your content written by someone else. Besides, if you have put original content, it helps you identify the people using your content for their business gain.
The Disavow Tool
Launched by Google in October 2012, Disavow tool has become an important part of internet marketing world. This site protects you from Google penalty by helping you identify low quality links built to your site. Once you recognize these links, you can remove them. You must use this tool frequently, once in a quarter. Why? It is because sometimes your competitors build low quality links to your website so that your website loses its relevance for Google and Google throw it out from its search results.
By using these above-mentioned tools, you can make sure that your website does not do anything that can displease Google. Simultaneously, you can make sure that no one except you is using your web content for business gain.